Created for a large convention, this seven foot square display was used for several years before it was changed in favor of a new color scheme and updated design, which I also designed. This display was part of the first cohesive brand re-image that I had a chance to work on.
It started with this convention graphic. Then we took a step back to see SEND's media collateral, and came to realize that there was no real cohesive aesthetic pulling everything together. Using this graphic as a template, we set out to re-design all of the media pieces not to look the same, but to have a complimentary theme. The Media Director, Keith Baum, was gracious enough to let me take the lead in this endeavor. Overall, it was a very rewarding experience.
